BrainMD
Enhancing Customer Engagement and Retention for BrainMD & Amen Clinics
Focus Areas
Customer Loyalty
eCommerce
Marketing Automation
Subscriptions
BrainMD is an industry leader in the field of brain health supplements. They are dedicated to enhancing mental well-being through science-backed products. With a commitment to quality and efficacy, BrainMD has become a trusted name for consumers seeking to improve their cognitive health.
2x
Increased Click Rate
3x
Increased Campaign Revenue
$52,000+
Email Campaign Revenue
$92,000+
SMS Campaign Revenue
Integrated Email & SMS Marketing with Enhanced Data Analytics
BrainMD, a leading provider of brain health supplements, embarked on a strategic digital marketing transformation to enhance its e-commerce presence and deepen customer engagement. Specializing in products designed to support cognitive health, BrainMD has established itself as a trusted name for consumers aiming to improve their mental well-being. Recognizing the evolving landscape of digital commerce and the growing importance of personalized communication, BrainMD sought to innovate its marketing strategies to better meet the needs of its audience and drive growth.
Comprehensive Loyalty Program Overhaul
Facing the challenge of an increasingly competitive e-commerce landscape, BrainMD identified two main areas for improvement: customer engagement and conversion rates. The company’s existing email and SMS marketing strategies were not fully optimized for the modern digital consumer, leading to missed opportunities for personalized engagement and sales conversions.
To address these challenges, BrainMD embarked on an ambitious overhaul of its digital marketing efforts. This included the integration of advanced data analytics to tailor email and SMS campaigns more effectively, and the migration of its loyalty program to a more robust platform.
Strategic Website Optimization and User Experience Design
The results of BrainMD’s digital marketing overhaul were significant. Through the implementation of targeted email campaigns, we achieved a a click-to-open rate of 6% and a conversion rate reaching 13.01%, generating over $50mm in revenue from email marketing alone. The SMS marketing strategy also saw remarkable success, with over 36,500 text opt-ins, resulting in over $92mm in total SMS revenue during its first year.
